esbs pushes back the curtain on new staff uniforms

A Leicestershire-based building society has taken a further step towards revitalising its consumer identity by unveiling a new range of staff uniforms.

esbs, also known as Earl Shilton Building Society, recently introduced the new outfits to be worn by the teams at both its Head Office in Earl Shilton and its Barwell branch.

Despite the changes to the design, the uniforms have kept their traditional blue colour scheme, demonstrating esbs’ ongoing pledge to deliver the same high standards of customer service it has prided itself on since first opening in 1857.

Whilst maintaining a corporate identity, staff are able to select their own personal uniform preferences from a selected range of clothing including trousers, skirts, dresses, jackets and a variety of shirts and blouses, thereby enabling esbs’ new strapline ‘as individual as you’ to also be adopted by individual team members.

The update to the staff uniforms follow other recent changes made by the Society to its identity.

These include the use of its name as the acronym ‘esbs’ as well as the adoption of the strapline ‘as individual as you’, which aims to encapsulate the myriad needs and circumstances of the organisation’s members, as well as the unique and personable nature of its staff, products and services.

Furthermore, the Society has honoured the individual essence of its members by offering them greater control over which groups and charitable bodies it supports through its ‘In the Community’ scheme, while joining forces with homelessness charity Action Homeless in a bid to help tackle the issue across the county.

Paul Tilley, Chief Executive of esbs, said: “It is with great pleasure that we have revealed our new staff uniforms, thereby building on the rejuvenations that we have already made to our brand identity.

“Though the design of the uniforms may be new, it was important to us that we retain the traditional blue colour that is synonymous with esbs, as a symbol of our commitment to preserving the core values upon which the Society was originally founded.

“We would encourage members to keep a look out for the new uniforms on their next visit to either of our branches.”

To find out more about esbs, visit either branch at 22 The Hollow, Earl Shilton or 7 Malt Mill Bank, Barwell. Alternatively, you can call 01455 844422, email enquire@esbs.co.uk, or visit the website at www.esbs.co.uk.

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