esbs unveils second-quarter results for its charity voting scheme

esbs has revealed how funds will be divided between two locally-based charities after counting votes in its ‘In the Community’ scheme for the second quarter.

Visitors to either the Society’s Head Office in Earl Shilton or its Barwell branch were asked to choose which of the two organisations they would most like to see receive funding by placing a token into the corresponding box.

Social media users were also encouraged to have their say by taking part in an interactive poll carried out on Facebook.

Now that the tokens have been counted for the second quarter, a total of £500 will be split proportionately between the two nominated charities.

£329.20 will go to the local Air Ambulance Service, and £170.80 will be donated to Leicester Hospitals Charity.

The two charities that have been selected for the third quarter are Earl Shilton in Bloom and Marie Curie – Leicestershire and Rutland.

The Society’s ‘In the Community’ initiative aims to support events and groups operating in the area in a pledge to be at the centre of local life.

The region’s Air Ambulance co-ordinates air ambulance services for Derbyshire, Leicestershire, Rutland, Warwickshire and Northamptonshire, and is committed to saving lives and alleviating sickness wherever and whenever it can across the five counties.

Its services are split between two helicopters, the first of which is responsible for Warwickshire and Northamptonshire, while the second safeguards the people of Derbyshire, Leicestershire and Rutland, and together they cover a total area of 3,850 square miles that includes some of the UK’s major road networks such as the M1, M6, M69 and M42.

On average, the aircraft are able to respond to an incident within 13 minutes and between them they generally attend six missions per day.

The organisation is non-government funded and relies entirely on public donations as well as its range of homeware and clothing stores to finance its services.

A spokesperson for the Air Ambulance service said: “We’re so grateful to esbs and its customers for choosing the local Air Ambulance as part of their In the Community scheme.

“These vital funds will help towards the lifesaving missions our dedicated critical care crews attend on a daily basis.

“Over the past 15 years we have attended nearly 40,000 missions and we could not have done this without the wonderful support of the communities we serve.”

Launched in 2002, Leicester Hospitals Charity has worked tirelessly to improve the hospital experience of the one million patients and two million visitors who pass through the doors to the Leicester Royal Infirmary, Leicester General Hospital and Glenfield Hospital each year.

The organisation was formed following the merger of the three hospitals into the University Hospitals of Leicester NHS Trust, which is now one of the largest NHS trusts in the UK, and has been the official charity for the co-ordination of fundraising and engagement with specific projects across the city of Leicester, the greater county of Leicestershire, and Rutland.

The Trust is leading the way in the treatment of lung cancer, diabetes, kidney disease and cardiac surgery, has dedicated children’s wards, and is the regional lead centre for seriously ill and very premature babies.

Lisa Davies, Director of Leicester Hospitals Charity, said: “We’re delighted to have received so much support from esbs and their visitors.

“We want to say a big thank you to esbs and everyone who voted to support the work we do to make Leicester’s Hospitals even better for our patients, visitors and staff.”

To find out more about the Air Ambulance Service, visit, while more on Leicester Hospitals Charity is available at

Paul Tilley, Chief Executive of esbs, said: “It’s fantastic to see the number of tokens placed in the collectors, as well as the amount of people engaging on social media, over the past quarter.

“We would like to thank everyone for their help in making this community project a success.

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