esbs website poll results – How do you usually stay motivated to stick to New Year financial resolutions?

The start of a new year often brings renewed focus on financial goals — but staying motivated can be easier said than done. In our latest poll, we asked how people keep their resolutions on track.

42% of respondents said they don’t really make financial resolutions at all. Whether it’s a conscious choice or simply a preference to avoid setting annual goals, this group may focus on financial habits more fluidly throughout the year.

25% said they track every penny with a budgeting app, showing how digital tools can provide structure, accountability, and ongoing visibility.

Another 25% prefer to set one clear savings or debt goal, suggesting that focus and simplicity are key to maintaining momentum.

Finally, 8% said they reward themselves for small wins, highlighting how small incentives can help keep motivation high, especially when working toward longer-term goals.

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This month, we’re asking: When it comes to Valentine’s Day spending, what’s your approach? Let us know here!