4th December 2025
With so many ways to save and grow your money, we wanted to know which approach people feel most comfortable with today. Our latest website poll reveals that, for many, simplicity and security still win out over higher-risk or longer-term options.
Half of all respondents — 50% — said they prefer to keep their money in an easy access savings or current account. This suggests that liquidity and peace of mind remain top priorities, especially at a time when people may want their funds available quickly for day-to-day needs or unexpected expenses.
A further 25% chose stocks and shares as their preferred method. This group appears more willing to take on some investment risk in exchange for the potential of stronger long-term returns.
The final 25% said they favour building society notice savings accounts or ISAs. These options can offer more structured saving and, in some cases, higher interest rates, while still maintaining a level of security.
Interestingly, 0% selected property or real estate as their preferred option. Whether due to high costs of entry, market uncertainty, or the responsibilities that come with owning investment property, it’s clear that this route isn’t currently appealing to our respondents.
Whatever your approach, choosing the right method ultimately depends on your goals, your confidence with risk, and how accessible you want your savings to be.
| What’s your preferred method for investing or saving? | Results |
| Stocks and shares | 25% |
| Property or real estate | 0% |
| Building Society Notice savings accounts or ISAs | 25% |
| I prefer keeping cash in an easy access savings or current account | 50% |
This month, we’re asking: What’s your biggest financial goal for 2026? Let us know here!